Enhance the Experience at Your Express Exterior Car Wash with These Tips
Updated: Jan 13
Many investors get into the car wash industry because it is a lucrative cash business that seems simple to run. And maybe that is not too far from the truth. However, you have to know how to create a great experience for customers so that they keep coming back again and again. Here are a few tips to help you provide the best experience for your express exterior car wash customers.
Freebies always enhance the experience and help customers to feel like they are getting more value. Free vacuums don’t cost you much in overhead, and it is a nice perk that will keep customers coming back. Just be sure to space them properly and set the automatic shutoff so that they don’t run unnecessarily but also don’t shut off so often that customers get frustrated.
$3 Express Exterior Wash
Your menu should have several selections that provide high-quality wash types. However, you also want a quick and easy selection for someone who is passing by and sees an opportunity too good to pass up. Most people who stop for a $3 wash are going to end up selecting your more expensive wash types in the future or even add on extras which typically double that $3 price, so this is more of a marketing tactic than a wash you intend to sell regularly.
If a customer does not have to touch anything to start the wash, this is not only convenient but also a safe way to pay. During the pandemic and beyond, people are going to be thinking more about how germs spread and what they can do to stay as safe as possible. Attendants at the pay stations are a good way to achieve optimum sanitized contact and a also offer an opportunity to upsell the service offerings.
A Loyalty Club
A free membership that builds rewards is always a welcome experience. You can also have a monthly club that members pay for in order to get a certain number of washes per month or even unlimited washes for a particular vehicle. Customers love a sense of belonging, and a loyalty club creates an instant feeling of community.
It Is Time to Invest in an Express Exterior Car Wash Tunnel Business
An express exterior car wash can already be profitable during the pandemic, and those profits are only going to improve as the economy recovers. Contact Car Wash Pro Designers now to get on our schedule for the development of your turnkey car wash. This is an investment opportunity you don’t want to miss out on!