The key to bringing customers back to your express exterior car wash over and over again is to provide the best customer experience of any car wash in town. What are some of the things that drivers are looking for? While the $3 wash and free vacuums will bring a customer in for the first time, here’s what you need to make them a lifetime patron.
Signage – Make sure all of the signs at your express car wash are easy to read and understand. A first-time guest should be able to determine exactly how much they are getting for their money and what all of the available options consist of.
Quality – The wash, of course, has to perform. If the wash says it includes a “bug buster” service to remove all of the bugs, it better do exactly that.
Convenience – How easy is it to get in and out of the lot? If a driver has to risk his or her life to use your wash, it’s probably a one-time visit.
Good employees – Highly trained employees who know what they are doing and offer great customer service will bring back a customer.
Speed – No one wants to wait in line for half an hour for a car wash. Plus, most lots can’t handle that kind of a line. Customers will drive right past a packed lot.
Easy – No one wants to be the person who has to ask for help at the automatic car wash. Everything should be self-explanatory.
Loyalty club – If a driver likes a weekly car wash, he or she is going to frequent the wash that offers a monthly membership. While this means offering a discount, it also means locking a customer in for a month at a time. Good experiences on each visit will lead to continued membership.
Modern – If your car wash equipment looks like it came out of the 90s and the wash across town is using the latest technology, it’s not going to be an experience to talk about.
By applying some of these tips to make your express exterior wash the talk of the town, you are sure to attract new customers and maintain your current customer base.
Are You Ready to Invest in an Express Exterior Car Wash?
If so, Car Wash Pro Designers is the team you want in your corner. Contact us today to learn all the details about our express exterior car wash design and construction services.