The best way to manage the reputation of your car wash is in advance. Rather than waiting for problems to occur, brand awareness and perception should be a part of your overall marketing strategy. In today’s car wash reputation management blog, we are going to look at some preemptive strategies to help you maintain a good reputation in the community.
Online Reputation Monitoring
You should always be monitoring the reputation of your brand online. According to one online marketing survey, almost two-thirds of brands are taking time daily to make sure they have a good reputation online. By contrast, only 7% of brands are not taking time to check their online reputation at least on a monthly basis. This shows how important reputation management is for any business.
Giving the Public What They Want
One major aspect of reputation management is keeping an eye on public opinion and meeting current trends in expectations for businesses. For example, right now, sustainability is a word that is on the minds of most consumers. They are often confronted with climate change and making environmentally conscious decisions.
As a car wash owner, the equipment you use can help you to build a reputation of being a sustainable business. Advertise your water quality system and how consumers will actually use less and cleaner water coming to your car wash than using older style washes or even washing the car in their own driveway. If you use earth-friendly cleaning products, advertise this as well. Anything that you do that is good for the environment will boost your brand’s reputation in the community.
Controlling Reputation by Claiming Your Business
From Google and Yelp to Facebook and Twitter, be sure to claim your business on every search, review site, and social media platform. In this way, you keep someone else from being able to control the narrative when a consumer is performing an online search. When someone searches for your car wash, they should find your brand first and not a competitor. Good digital marketing and SEO strategies help improve brand awareness and perception.
Car Wash Reputation Management Advice from the Top Car Wash Professionals
Car Wash Pro Designers are proud to offer the top design, development, and consulting services for car wash owners and investors. Remember to check the blog regularly for more car wash management tips and contact us today to learn about our turnkey car wash design and construction services.