Brand perception plays an important role for modern consumers. One bad review may make the difference between someone giving your express wash a try or giving their business to another car wash in town. So how can you protect your express exterior wash’s reputation? Here are 5 tips:
Keep Your Promises – The primary promise a car wash has to deliver on is that cars will be clean after getting a wash. So be sure that your equipment is optimized to provide the best possible express wash.
Support the Local Community – If your car wash is known for helping to fund local charities and community projects, such as local school extracurricular activities, it will be hard for people to put any stock in one or two negative reviews. You still have to provide a quality product, but your reputation will hold its own against an occasional disgruntled customer.
Hire Good Employees – The customer service provided by the person at your express wash may make the difference between a problem being resolved quietly on-site or publicly on the Internet. Be sure to hire people who can provide good customer service if the need arises.
Respond to Negative Reviews – Every negative review is different. You may be able to turn some positive with a kind response. Others may remain negative, but a response that outlines what really happened may cause readers to realize you were just facing a customer who was impossible to please.
Don’t Be Afraid to Apologize – If your company or an employee makes a mistake, say you’re sorry without making excuses and try to make amends as best as you can. This will go a long way in the eyes of the public.
The Best Exterior Express Car Washes in the Business
At Car Wash Pro Designers, we’ve dedicated ourselves to being the best at what we do. From express wash design to delivery of a turnkey operation complete with equipment and staff, we can help you to break into this profit-driven industry.
Since the express car wash industry has almost no existing franchises, you are in a unique position to be able to turn your first wash into a regional brand or even a national one. To learn more and to get started on your first car wash project, contact us today using our online submission form.