CWPD Marketing Team
Big Takeaway’s from the ICA’s 2019 Consumer Study
The results are in, and things are looking good for the car wash industry. Today we are going to take a look at a few of the most important statistics gathered by the International Carwash Association in their latest study.
Things Car Wash Investors Should Know
Whether you already own a car wash and are looking to expand your sphere of influence or you are looking to enter this lucrative sector, you will want to know some of the following stats.
Fewer people are washing their car at home – The main competitor to car washes is drivers deciding to wash their own car in the driveway. But according to this study, only about 42% of people wash their car at home. This is a dramatic change from 54% the previous year. And it means that you have another 12% of drivers to entice to your wash.
More new cars – In 2019, the number of new vehicles sold in the US was the highest in 40 years! Of course, the numbers were likely a little lower in 2020 due to the pandemic, but there are still more people out there than ever before with a car that is three years old or newer, and our next stat explains why that is so vital.
57% of people who own a three-year-old or newer vehicle wash their car at least once per month. The numbers decline drastically when a car is ten years old or older, so more new car owners are good for the car wash industry.
People don’t mind paying a premium for a good car wash – Less than one-quarter of people surveyed were disappointed in the price of a car wash. Just keep their cars clean, and drivers will keep paying what you ask.
The majority of American’s view washing the car as normal maintenance – Since it protects the car’s longevity and value, this is accurate, and 59% of people in the US agree.
Car wash monthly unlimited programs really work – In fact, 14% of car wash users claim to already belong to such a loyalty program. If you are not offering one yet, it is time to get in on a booming part of the industry.
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