The car wash sector is one of the most profitable in the modern market. However, there are still some things that you will want to do in order to ensure that you are creating the maximum revenue at your express exterior wash. Here are some tips to help you get the best return on your wise investment.
Partner Up with the Right Equipment Distributor
Modern car wash equipment is miles ahead of the old coin-operated or automatic in-bay washes. But you need to work with the right distributor to have access to the best solutions. Here are some ways you can benefit:
Installation, preventative maintenance, and emergency repairs – When you work with a trusted distributor, you get the best equipment and the best service.
Environmentally-friendly solutions – A good distributor can help you to reduce water usage and energy costs by helping you to shop for the most affordable and efficient systems. Knowing how much an efficient system can save you can take some of the edge off of paying a little extra for the equipment up front.
Reducing operating costs – The right proprietary software can help you to run modern express wash conveyor systems with minimal staff. That saves you a ton of money while still allowing your day to day operations to run smoothly.
Maintain Your Express Wash Site
If your car wash and the surrounding lot and landscape are clean and well-maintained, then it will create an inviting space where people will feel safe. Plus, a clean environment is a foregleam of how clean the car will be when customers leave. Since people will go through your car wash at any time of day or night, it also needs to be well-lit. Otherwise, it may invite loiterers during the nighttime hours, which can lead to all sorts of problems. If your express wash ends up with the reputation of being a good spot for late night criminal activity, that will be a tough status to shake.
Unique Marketing Approaches
Once you have the best equipment and the right atmosphere, then you have to find drivers who are looking for a great car wash experience. A few ways you can draw people to your wash include:
Signage – Make sure that drivers passing by can see you. You especially want to advertise the $3 express exterior wash and the free vacuums.
Loyalty programs – Rewards programs turn one-time shoppers into regular customers.
Social media – Interacting with local drivers on Twitter, Facebook, and Instagram is a great way to form loyal customer relationships.
Your Source for Express Exterior Car Wash Systems that Thrive
Car Wash Pro Designers has the design, construction, and operational experience that you want backing your turnkey project. Contact us today to see how you can break into one of the hottest sectors in the modern marketplace.