The $3 express wash is emerging as the industry leader in modern car washes. What are the advantages of this exterior wash over a traditional car wash business? We’re about to take a closer look at three things that set an express car wash apart from the competition.
#1 Reduced Need for Staff
The largest factor in overhead for a car wash owner is wages (and benefits) paid to employees. A modern express wash all but eliminates the need for a person to be present at your wash. During the day, it is nice to have someone there keep the car wash chemicals supplied and to change money for customers who don’t like using the automated system. At night, you don’t even need staff present. People who get their car washed at off hours are expecting to pay at a machine, and there isn’t enough traffic overnight for the wash to run out of supplies as long as the daytime employee fills anything that’s low before leaving. So lower overhead means that an express wash immediately provides a better ROI than a traditional wash.
#2 Simple Marketing
The sign on the side of the building that says $3 wash and free vacuums is enough to get most drivers to give your wash a try, even if they usually use a competing wash. It only takes one trip through to see the speed and quality of an express wash. Now you’ve got a new regular customer.
#3 Competitive Pricing
The $3 wash gives you the competitive edge by being the cheapest wash in town, but that’s just the basic service. Other washes are priced at $5, $7, and $10 allowing you to capitalize on dealing with consumers who would rather pay a higher price for more services. At the same time, only having four options makes the decision easier for the consumer. Let them make the tough choice from the long list of options at the coffee shop and then sip their cup of joe while taking a relaxing ride through your express wash.
The $3 Express Car Wash Is a Smart Investment
It doesn’t take a lot of research to discover why a $3 express car wash is a great investment. If you are ready to give it a try but are not sure where to begin, let us introduce you to our turnkey car wash services. From design to construction, all you have to do is provide the capital, and Car Wash Pro Designers will take care of the rest. Contact us today to learn more!