A car wash business is a great investment for anyone who wants to run a cash business that has the potential to bring in a huge profit. However, you can’t expect success to happen overnight or by accident. Here are some of the top things you can do to help grow a car wash business rapidly.
Leverage social media for marketing your car wash – You might be surprised by which social media tools will help you to advance your business. Focus on local marketing with sponsored content on Facebook, Instagram, Twitter, and even LinkedIn. Show your car wash in action with video content, and don’t forget to respond to DMs that could be potential clients.
Maintenance will save you money in the long run – The better you are at keeping up with equipment maintenance, the less money you will have to spend on repairs. Plus, equipment that is kept in good shape will be more efficient with water usage and cleaning agents. So you get consistent savings besides just avoiding a big one-time bill.
Stay up to date with modern trends – Technology is having an impact on every industry, and the car wash industry is included. The top trends in car wash tech are related to sustainability and contactless payments. Clearly, climate change and the recent pandemic are still at the forefront of everyone’s mind. Be sure to offer a touchless point of sale system and advertise your water reclamation system. Focus on the fact that water reclamation makes a car wash significantly better for the environment than washing a car at home.
Keep an eye on local residential growth to find new customers – When a new neighborhood has been built, and houses or condos are selling, it’s time to get ads into the hands of new customers. Whereas digital marketing will be your top way to spend advertising dollars, a new neighborhood may call for flyers delivered directly to homes.
Market your loyalty program – Loyalty programs are considered the gold standard for a car wash. Be sure to advertise your monthly unlimited packages. You want those auto-renewal fees to keep funds coming in during slow months.
Get Your Car Wash Designed and Built by the Pros
Car Wash Pro Designers offers turn-key express exterior car washes. From design and construction to helping you submit a business plan to the bank and training your staff, we take you from A to Z.