CWPD Marketing Team
Automatic Car Wash Operations to Keep Up with Consumer Demand
People are busier than ever, and that means they want affordable services that don’t take up any of their precious time. It means your car wash has to be as simple as possible to use. Of course, we are also in the midst of a global pandemic. That means your average consumer is also going to want to limit contact points with strangers. Therefore, your best shot at building a customer base for your car wash is to automate absolutely everything.
Eliminating Contact Points
Sure, you want at least one employee on-site at all times in case something goes wrong. However, that person shouldn’t have to interact with a customer (except in the rare case where something actually does go wrong). Your employee is mostly there for equipment upkeep and maintenance.
POS Contact Points
One place where you can cut down on the time it takes for a customer to get through the wash while also eliminating a contact point between customers is with your point of sale system. Rather than having buttons that need to be pressed, a touchscreen, or other areas that can transfer bacteria, why not have your attendants whom are wearing PPE help assist in the transaction process. This is a point where upsells can also be introduced, ultimately increasing ticket averages.
You attendants can encourage your customers to join a monthly loyalty club. Then provide them with a smartphone app to scan, a barcode to place in the window, or even allow them to put in their licensee plate number. If you go with the last options, you will need a video system that checks the license plate in order to see if the customer has already paid online.
Make Sure All of the Cleaning Is Automated
This is a given when it comes to an express tunnel car wash. As soon as the driver pulls onto the conveyer, the wash does the rest. One essential component to give customers the complete experience is to have dryers at the conclusion of the tunnel. This saves the driver from having to get out to wipe down the car. The only thing a driver should have to do themselves is to operate the vacuum, and this should be an optional service that customers can skip if they don’t want to touch a vacuum hose that has been handled by other customers. In the meantime, it may be a good idea to have your employee sanitize the vacuum area regularly.
Car Wash Tips from the Express Exterior Car Wash Experts
At Car Wash Pro Designers, we have experience with the design and construction of every type of car wash. However, if you want to meet the demand of the modern consumer, you need to consider an express exterior tunnel car wash. Contact us today to learn more.