CWPD Marketing Team
Tips for Pivoting Your Car Wash During the Pandemic and Beyond
The COVID-19 pandemic has now been going on long enough for most business owners to realize that you have to pivot to match what world conditions dictate. Continuing to operate as if nothing is different is a good way to lose your investment. However, some business owners have been able to shift their focus in preparation for the future. The idea is to prepare for growth, rather than shrinking your business model simply because the pandemic has led to uncertainty and an economic downturn. Here are some questions to ask yourself to determine if you can turn this negative into a positive for your car wash investment.
Can You Update Your Car Wash to Meet Present and Future Consumer Needs?
It can be difficult for an existing car wash to pivot away from manual wash bays, cash payments to an employee, coin-operated dryers, and other unnecessary points of contact. However, if you can update your car wash to modernize and automate some of these features, now is the time to do it. A vaccine won’t cause people to completely forget what happened. There is going to be caution for years to come.
Plus, automation is convenient. It was the direction the industry was going anyway. If you were falling behind, take this as an opportunity to get ahead.
Can You Change Your Marketing Strategy?
Maybe before you were relying on free vacuums to bring in customers. If those have to be closed for a while due to COVID restrictions, perhaps now is the time to focus on other aspects of your service. For example, you could capitalize on the increased importance of sustainability by working with green cleaning products.
On the other hand, if you were used to offering hand-washing and detailing options or if you have a comfy waiting room for customers while the car was being washed, now is the time to work on offering an express wash option.
Can You Expand Your Brand?
Perhaps you are already running a successful express exterior car wash with a tunnel system. Now is a great time to invest in your brand by adding more locations. Car Wash Pro Designers is here to help with our turnkey car wash design and development services. You may find that your success can be multiplied by expanding your reach while your competitors are hunkering down.