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  • Writer's pictureCWPD Marketing Team

3 Reasons Your Car Wash Business Needs to Think About Customer Data

Data plays a crucial role in the business world today. Companies fight over it, sell it, and sometimes even share it with partners. While regulations are much stricter in Europe than in the US, there are still guidelines to be followed on the proper use of data. Even a car wash business needs to control customer data, and we’re going to explain the three big reasons why.

#1 Decision Making

There is no more reliable source for decision-making as a business owner than your own customers’ data. No matter what any study tells you about the car wash industry, for your business, what truly matters is how your local customers act. The data you collect tells you who your audience is and allows you to make business decisions that lead to financial success.

#2 Relationship Building

People know their data is being collected. While many don’t like it, most are willing to put up with it to receive better service. What you do with customer data helps build a better relationship with your customers. By being transparent about how you collect and use data, you show customers that your goal is to provide benefits and to improve user experience, not just to make a quick buck with their personal information.

#3 Exclusivity Is a Competitive Advantage

While it may bring in some short-term money, selling customer data to advertisers is not a smart business practice. Your data is your competitive advantage. You worked hard to build customer loyalty in order to collect that data – likely through some type of rewards program. The last thing you want is for that data to make its way to a competing car wash business so that they can adjust their marketing and practices to steal your customers away. You don’t just want to collect and use data, but you also need to control it in order to retain your competitive advantage.

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