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  • Writer's pictureCWPD Marketing Team

Starting Your Car Wash Business: Choosing a Logo

When discussing car wash businesses, much of the focus is on location, wash type, equipment, and marketing. However, branding is also crucial when it comes to a successful car wash business. Choosing the right logo provides you with a starting point for signage and marketing materials. Let’s dive into how you can be sure that you end up with the best logo for your car wash.

It’s Worth Hiring a Professional Designer

An agency or individual designer will have the experience needed to create an eye-catching design. You can always tell when a logo was designed by an amateur, can’t you? Your clients will be able to tell too. So this isn’t a place to be focusing on the budget over the results.

A professional designer should present you with several possible options and allow you to select one or even say which parts you like or don’t like from each one so that they can come back with something even better. Remember, this is going to be on your building, uniforms, marketing materials, website – it will be everywhere. Drivers will associate this picture with your brand forever.

What Are Some Important Logo Considerations?

Even though you will be hiring someone else to design your logo, they are going to want your input. So how can you choose the best options for your logo? Here are a few tips so that you don’t steer your designer in the wrong direction.

  • Color – Some of the best logos in existence are all one color. While that may not be the best idea for every logo, remember that logos with fewer colors will be more modern-looking.

  • Clarity – You want it to be obvious what the graphic is supposed to be. This is something that people should be able to recognize and associate with the car wash industry. If there are any letters or words in your logo, be sure the font is easy to read, even at a glance.

  • Simple – Sometimes, a logo that is too complicated can be difficult to print in an ad or on a business card.

Invest in a New Car Wash Business Today

Car Wash Pro Designers offers serious investors the opportunity to get a turnkey car wash business. When we say turnkey, we mean it. From the business plan to the training of the car wash staff, we are with you every step of the way. And yes, we can even connect you to a designer to create your logo.


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